Central Pike Logistics Center

This logo was created for an industrial park with a focus on clarity, direction, and motion. The design draws from the structure of a compass to suggest orientation and navigation, while simplified directional forms introduce a sense of movement. The result is a clean, functional mark that reflects the park’s industrial character and forward-looking approach. The team used the logo on hardhats, “dynamite” sticks, shovels, baseball caps, commemorative jars of dirt and the projects marketing materials.